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Tourism Minister discusses ways to enhance flow of US tourists to Egypt

Friday، 09 March 2018 - 01:24 PM

Tourism Minister Rania el Mashat discussed with US Director of the National Travel and Tourism Office at US Department of Commerce Isabel Hill ways to enhance the flow of US tourists to Egypt.
Meeting on the sidelines of ITB Berlin 2018, Mashat also was briefed on the approach on managing the tourism sector in the US, especially with regard to promotion and marketing.

In a statement by the ministry on Thursday 08/03/2018, Mashat said she attaches a great importance to the US experiment in this field while considering the development of the structure of the Egyptian tourism promotion authority.

The minister said she discussed with Hill ways to enhance bilateral cooperation through signing a number of agreements or protocols after getting needed approvals from the political leaderships in both countries.

For her part, Hill said Washington opted for a new approach in the management of promotion and marketing issues related to the file of travel and tourism, allowing the private sector to play a pivotal role in this regard.


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