Egypt, Beautiful Destinations sign cooperation protocol on tourism promotion
Friday، 08 March 2019 - 01:44 PM
The Ministry of Tourism signed Thursday 07/03/2019 a cooperation protocol with Beautiful Destinations on promoting tourism to Egypt.
Minister of Tourism Rania el Mashat witnessed the signing ceremony on the sidelines of ITB Berlin activities, hosted by the German capital on March 6-10, according to a press statement by the Tourism Ministry.
El Masaht underscored the importance of the protocol in updating and modernizing the mechanisms of promoting tourism to Egypt, deemed as a main pillar of the national structural reform program for the tourism sector.
Traditional approaches for promoting for tourism have grown ineffective and useless, el Mashat stressed, adding the social networking websites now have a stronger impact on young vacationers.
Beautiful Destinations enjoys the world’s largest tourism community on social media, as over 20 million people in 180 countries turn to its pages on Instagram, Facebook, Snapchat, YouTube, and Weibo to be inspired by travel and tourism, and to learn more about its partners, hence comes the importance of turning to it for strategy and content creation to drive economic development through tourism, with campaigns that bring to Egypt more visitors, more revenue, and more exposure, according to CEO of Beautiful Destinations company Jeremy Jauncey.